Keeping up with the changing times can be difficult, especially these days when changes seem to take place overnight. As a manager or business owner, even if you’re able to identify what cultural shifts are taking place, you then have to deal with the task of actually figuring out what to do with that information.
I think about this sometimes when I talk with my two sons, both millennials with somewhat non-traditional working situations. My younger son works 3rd shift, which, although fairly common, is still non-traditional by most standards. My elder son currently lives and works in Malaysia, favors using Uber instead of buying a car for his own, and earns extra income through side work he can perform remotely.
Situations like that used to suggest an under-employed person who cobbled multiple jobs together because they just couldn’t find full time work.
Now, at least for my sons, it represents the ultimate freedom. They found what worked best for them and acted accordingly, no need to fuss with unwanted schedules and extra costs. They get to do the work they like without taking on all the “other duties as assigned” that usually round out a full time job.
What this shows, I think, is that circumstances have changed enough to allow for a more customized working experience for employees. With recent developments in universal healthcare and constant upgrades to technology and the capabilities of the Internet, it’s much easier for potential employees to stray from traditional options.
While this trend may seem like a bit of a bane for traditional companies, perhaps it’s best to see it as a fresh opportunity to keep up with the times by investing in a contingent workforce. After all, access to people, and more importantly talent, has never been easier than it is now.
For instance, a 2015 Forbes article states that according to the U.S. Government, “…40.4% of the U.S. workforce is now made up of contingent workers—that is, people who don’t have what we traditionally consider secure jobs.” While this statistic is a bit surprising (earlier estimates forecasted a 40% contingent workforce only by 2020), with the proliferation of contingent workers for service providers like Uber and Lyft, should we really be so surprised?
The question, then, becomes how might one take advantage of this current trend? Let’s take the website Fiverr.com as an example. For the uninitiated, Fiverr is a site where individual workers can post a description of their skills and offer to perform a task for a reasonable price. Whether you’re looking for a graphic designer, copywriter, or a web developer you’ll be able to easily scroll through professionals who charge a minimum of $5 per project.
Of course, there are potential issues to consider when hiring someone from a site like Fiverr. For example, it’s probably unwise to hire a Fiverr user for a big, complex project. Large projects can be too involved, require working closely with full-time team members, and aren’t really the point of Fiverr in the first place. However, if you have a few simple tasks to accomplish, like creating Facebook posts or drawing a Christmas card (see below), Fiverr could be a great place to find talent!
So what advantages can a contingent workforce offer? For starters, when used strategically, small companies can find opportunities to cut back on permanent staffers and reduce costs. If your company occasionally needs someone to make Facebook posts and run errands, it might be better to use Fiverr (or something like it) rather than add to staff. Secondly, it helps you find people who are genuinely skilled at performing the tasks you need. Rather than hoping your web developer is also good at graphic design, why not temporarily hire someone who has the proper experience?
Contingent workforces may or may not end up being the wave of the future, but it’s certainly what’s happening at present. Of course hiring contingent workers could pose flaws and drawbacks, but if used strategically it can be a boon for businesses. But regardless of whether or not sites like Fiverr will work for you and your company, the most important takeaway is that in order to stay ahead of the curve you need a finger on the pulse of contemporary society, an innovative touch to take advantage of changing trends, and a willingness to take chances.